Customer twin
A forecast of how customer segments respond to a rate or tariff change.
- Task
- The bank measures how customers respond to a new rate, tariff or product after launch.
- Functions
- Models segment behaviour and forecasts demand, churn and profitability for several campaign variants.
- Data
- CRM, product portfolio, transactions, mobile banking activity.
- Pilot format
- One scenario, for example how loan demand responds to a new rate, back-tested on past tariff changes.
